CUTTING-EDGE EXPERTISE TO WORK WITH OUR CLIENTS
SOFT TECH is a specialist technical fabric subsidiary. Its sales and technical support teams deliver their considerable expertise in order to achieve your projects. Our contractors provide real project innovation and are at the leading-edge of the very latest market trends.
Our advanced and up-to-date facilities help us meet many different needs in diverse business sectors such as hygiene, healthcare, agriculture, automotive, bed linen, promotional bags and other areas of industry.
Our business units
Established in 1918, SOFTGROUP has become one of Morocco’s leading family held textile, property and retail groups.
Its remarkable rise is founded in strong business ethics married with quality, know-how and a spirit of innovation found is at the heat of all of its achievements.
arent company founded in Morocco by M.Hai M'hamed KABBAJ for exporting fabrics and local hand-made products to Senegal and Mali.
The grandson of M.Hai M'hamed, M. KABBAJ takes the reins, starts headscarf printing and expands the business with the launch of different textile trades.
Property business start-up and our first property construction project.
SOFTGROUP is the first textile company to be awarded ISO 9001 accreditation.
Royal inauguration of a health care centre with construction work carried out by the Fondation Amine KABBAJ.
Clair Ô Foncé is set up and specialises in shawls and pure silk square scarves.
The DIAMANTINE brand breaks into the international market and opens its first point-of-sale in Algeria.
Launch of the largest logistics platform in Morocco.
Opening of the first DIAMANTINE store in the Middle East in Abu Dhabi. Celebrating 30 years of Softgroup real estate. First partnership with DECATHLON MOROCCO. Prize of the best Moroccan franchise at the Salon de the MENA franchise in Dubai.
DIAMANTINE continues its to develop internationally with ventures in The Lebanon, Saudi Arabia and Canada.