In 2012 : DIAMANTINE was elected 1st Moroccan trade and distribution brand in Morocco.
In 2013 : Launch of the largest logistics platform in Morocco.
In 2014 : Launch of the new Accessories product family.
In 2015 : Opening of the first DIAMANTINE store in the Middle East in Abu Dhabi. Celebration of the 30 years of SOFTGROUP real estate. First partnership with DECATHLONE MAROC. Prize for the best Moroccan franchise at the MENA franchise fair in Dubai.
In 2016 : Launch of the SOFTTECH subsidiary specializing in technical textiles.
In 2017 : Launch of the 100% natural 100% cooperative terroir range. Opening of points of sale in Canada, Lebanon and Saudi Arabia.
In 2018 : Bigdil joined the Softgroup family.Opening of points of sale in Holland, Ivory Coast, Oman and Île de France.A new limited edition “ Elegant Black ” collection in collaboration with the fashion icon Leila Hadioui.
In 2019 : opening of points of sale in Strasbourg and Besançon.A new capsule capsule ’Cavalière de l’atlas’ in limited edition in collaboration with the most glamorous actress of the moment Meryam Bakouch. A new face for the Shawl and Scarf collection from DIAMANTINE, the fashionable blogger Sara Coelho Ansari.
In 2020 : SOFTTECH goes to a production of 3 million masks per day and graciously offers 10 million masks to public utility institutions to help fight against the covid 19 pandemic.
Mr. Abdelatif Kabbaj is ranked 24th out of 100 young african leaders , who play a key role in the economic development of their continent, a study unveiled by the institut Choiseul Afrique 100 – Economic leaders of tomorrow
In 2021 : A breathtaking collection of shawls and scarves was born from the collaboration with the Moroccan-Portuguese influencer Sara Coelho Ansari, a sophisticated, elegant and ultra-glamorous fashion capsule that embarks on a journey towards three universes marked by an anthology of prints equally refined. Soft Tech invested in the installation of solar panels on the roof of […]